Recently, our course director (Jamie Brassett) invited a Design Researcher/Strategist Monika Hestad to CSM to talk about her work and what exactly is 'Design'...to the 2/3rds of the non-designers in our class. We were introduced to The Thinking Hotel (TTH) concept which particularly spiked my interest. In short, it was a 24 hour workshop to prototype the business model for such concept, then attract a group of participants ("social innovators" as they called it) and define what TTH means to them. At last, is to test out the business model and create a 'TTH Experience'. I was very intrigued by this type of methodology. Coming from Hong Kong, I can't stop but think if this kind of concept will work as successfully in Asia...

After this session, we've been invited to by to participate in her next 'game' — "Change Play Business" — and I'm a "Purple" member.....The event is on November 24...let's see how it goes!