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From Nick De Mey, Co-Founder, Board of Innovation
"As a regular attendee of innovation conferences I was really amazed by the novel approach of the Change Play Business event. Due to the extensive preparation and professional guidance by the organization I quickly noticed that all the teams were truly immersed in this one-day creative journey. If you want to sparkle innovation within your organization, attending Change Play Business will be a great firestarter!"



Change Play Business is a new design-led workshop using techniques of play together with serious business strategic thinking to transform both existing and emerging businesses. Random connections, fun, trial and error, imagination and action are combined with business acumen, economical and social awareness to set ambitious targets and identify new revenue streams. Working in eclectic teams and "buying" the know-how of our experts such as lawyers, brand and business consultants, social media experts and innovation leaders, you will be transforming new ideas into feasible action plans.
From Own-It: Change Play Business website
Recently, our course director (Jamie Brassett) invited a Design Researcher/Strategist Monika Hestad to CSM to talk about her work and what exactly is 'Design'...to the 2/3rds of the non-designers in our class. We were introduced to The Thinking Hotel (TTH) concept which particularly spiked my interest. In short, it was a 24 hour workshop to prototype the business model for such concept, then attract a group of participants ("social innovators" as they called it) and define what TTH means to them. At last, is to test out the business model and create a 'TTH Experience'. I was very intrigued by this type of methodology. Coming from Hong Kong, I can't stop but think if this kind of concept will work as successfully in Asia...
After this session, we've been invited to by to participate in her next 'game' — "Change Play Business" — and I'm a "Purple" member.....The event is on November 24...let's see how it goes!

Photo from Tina Dhingra
I thought I'd start my first public blog. Having recently moved to London and will be spending my next 2 years here completing my MA Innovation Management at Central Saint Martins (CSM), I hope I can document my experiences and unpredictable encounters during my time here.
Less than 2 months into the program, I've met a range of diverse people, ranging from numerous countries around the world. My class consists of 1/3 designers (product, industrial, textiles, new media), 1/3 business managers (some of which already hold an MBA), the remaining 1/3 is a mixture of lawyers, entrepreneurs, an engineer, a biologist, a perfume specialist...